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Committee backs ordinance allowing two projecting signs for corner businesses and abolishing 2301 Chestnut special sign district

3731128 · June 9, 2025
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Summary

The Land Use and Transportation Committee voted 3–0 to recommend an ordinance that would allow two projecting signs for corner businesses citywide in NC and RC districts and abolish the 2301 Chestnut Street special sign district; Planning Commission previously approved the change on consent.

The Land Use and Transportation Committee of the San Francisco Board of Supervisors on June 9 recommended that the full Board approve an ordinance amending the Planning Code to allow two projecting signs for corner businesses in all neighborhood commercial (NC) and residential commercial (RC) districts and to abolish the 2301 Chestnut Street special sign district.

Lorenzo Rosas, representing the ordinance sponsor (identified as Supervisor Cheryl's office), said the change would let corner businesses display a second projecting sign to activate storefronts and help struggling small businesses attract patrons. Rosas said planning staff found that noncompliant businesses with two projecting signs are disproportionately located in cultural heritage districts and that the code change would bring many existing businesses into compliance and allow more shops to express cultural and artistic identities.

Audrey Maloney of the Planning Department told the committee the Planning Commission heard the item on May 15 and voted unanimously to approve it. Supervisors including Supervisor Dorsey and Vice Chair Cheyenne Chen voiced support and added their names as co-sponsors.

There was no public comment on the item. Supervisor Bilal Mahmood moved to send the ordinance to the full Board with a positive recommendation. The committee recorded a 3–0 vote in favor: Chen, aye; Mahmood, aye; Melgar, aye.

The ordinance as described in committee would also amend the zoning map to reflect the abolition of the 2301 Chestnut Street special sign district and includes findings required under Planning Code Section 101.1 and Section 302. The Planning Department and sponsor emphasized the change is intended to support small-business economic recovery and address equity concerns tied to historical design controls in some neighborhoods.