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Dallas Aurora organizers pitch expansion of light-and-technology festival as a city signature event
Summary
Organizers of Dallas Aurora told the Quality of Life Arts and Culture Committee on June 9 that the 15-year light-and-technology festival has grown to hundreds of thousands of attendees and is seeking a formal city partnership, funding pathways and a national communications plan to scale into a signature international event.
Martine Philippe, director of the Office of Arts and Culture, introduced Joshua King, founder of the Aurora Festival, who briefed the Quality of Life Arts and Culture Committee on June 9 about plans to grow Aurora into a Dallas signature event.
King said Aurora was founded on Nov. 19, 2010, at the Dallas Heritage Village and that its central premise is that “art should be for everybody,” meaning art staged across public spaces rather than confined to institutions. He told committee members Aurora has attracted more than 200,000 visitors to its programs over 15 years, commissioned about 413 artists from more than 70 countries on more than 200 acres of public land, and recorded what he summarized as roughly 90 million media impressions and substantial social-media engagement.
The presentation stressed both cultural and economic ambitions: King compared Aurora to Nuit Blanche (Toronto) and Vivid Sydney, noting those events’…
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