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Commission hears marketing updates as staff and operators flag slower ticket sales
Summary
Contractors reported high campaign impressions and social growth, but commission staff and operations reported slower ticket sales and urged ongoing, earlier paid social to boost advance purchases; staff proposed contests and influencer tracking.
Marketing contractors and commission staff reviewed this season's media, radio, outdoor and social campaigns and recommended expanding ongoing paid social and influencer strategies after initial campaign metrics. Operations staff said ticket sales are slower and more last-minute this season.
Melissa Dietz of Dietz Media and Marketing summarized the paid-media campaign: television, radio and online video ran in April and May and the campaign was extended on TV…
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