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Council approves two‑year Placer AI subscription amid privacy questions
Summary
Council approved a two‑year agreement for Placer AI location‑intelligence software after staff explained anonymization safeguards; several council members urged more public transparency about how location data is used.
City staff asked the Carbondale City Council to approve a two‑year agreement with Placer Labs Inc. for Placer AI, a location‑intelligence platform that aggregates anonymized mobile device location data to produce foot‑traffic and trade‑area analytics.
Staff said the platform helps the city, developers and businesses analyze visit counts, dwell time, visitor demographic estimates and cross‑visitation patterns. The vendor’s k‑anonymity approach was described in the presentation: Placer AI aggregates data around points of interest and applies a minimum grouping threshold of 50 devices before reporting, and it strips…
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