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Overland Park tourism nears $1 billion in 2024 as hotel occupancy, overnight stays rise
Summary
City tourism staff reported a 2024 direct visitor spend of about $964 million, 5.1 million visitors and stronger hotel performance in spring 2025. Staff credits marketing campaigns and event‑driven visitation for gains that boosted lodging occupancy and local tax revenue.
Visit Overland Park and city staff told the committee May 20 that the local visitor economy produced roughly $964 million in direct spending in 2024, up about $112 million from a 2022 study, driven by stronger hotel occupancy, higher average daily rates and growth in overnight visits.
Presenter Warren (last name not given) said 2024 visitation estimates show about 5.1 million visitors to Overland Park, including about 2.45 million overnight visitors, and that lodging performance has climbed past pre‑pandemic levels. The city recorded an overall occupancy rate of about 66.3% for the…
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