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Flint board hears school-level enrollment, recruitment campaign; videos, radio and yard signs planned
Summary
Superintendent Jones updated the Flint Board of Education on a districtwide enrollment and recruitment initiative that centers school-level commercials, radio outreach and local events. The campaign will measure engagement and principals will lead school-specific messaging.
Superintendent Kevan Jones told the Flint Board of Education that the district is rolling out a school-focused enrollment and recruitment campaign that includes short videos for social platforms, radio appearances and yard signs, and that consultant Mr. Green will present a separate data briefing to the board in June per his contract.
Jones said the strategy centers on marketing individual schools rather than the district. "Families don't join districts. They join schools," Jones said, adding the district will track views and engagement metrics and…
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