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Leesburg Performing Arts Commission approves brochure and survey, directs printing and SurveyMonkey setup
Summary
The commission voted to adopt a campaign brochure and publish a community survey to guide its outreach; members approved using a brochure version with a new logo, directed staff to publish the survey (to be hosted in SurveyMonkey), and authorized further work on printing and digital advertising.
The Leesburg Performing Arts Commission on Tuesday approved a campaign brochure and community survey and directed staff to publish the survey and move forward with printing and digital outreach.
The commission said the brochure — a version that includes a newly created logo — will be printed after staff posts the finalized survey. Commission members voted to adopt the materials and to treat the meeting as an electronic-participation meeting so the votes could proceed.
The survey is intended to gather residents’ preferences, attendance habits and ideas for programming to guide the commission’s strategic planning and advocacy to the town council. Commissioners discussed whether the brochure QR code should point directly to the survey or to the commission’s web page that hosts the survey; they agreed the QR code should link straight to the survey to reduce steps for respondents.
Commission staff member Whitney informed the group that the survey “will need to be in SurveyMonkey.” Commission staff said they will convert the draft into SurveyMonkey and requested the account credentials from Whitney so the survey can be published. Kaylee, who prepared the brochure and survey draft, said she will publish the public link and provide a shortened URL and QR code for the brochure and business-card materials.
Members also discussed next steps for printing and marketing. Whitney has provided a printing contact; the commission authorized sending the final brochure files to that contact so production can proceed. Commissioners asked for digital-ad content to be ready within about a week so ads can run before the end of the month; John and Tony were asked to coordinate that content. Kaylee said she would share a Canva copy of the brochure so others can adapt graphics without altering the original file.
Separately, the commission discussed a request from an Indian dance company seeking a Leesburg venue or partnership. Commissioners said the timeline was too tight for this summer but agreed they would follow up: staff will ask the group for proposed dates and a fee, and the commission will consider the request for future programming. Members noted the group's potential state arts grant and that possible costs (one commissioner estimated a hypothetical $30,000 fee) would require additional planning or outside funding.
The meeting opened with a Title VI demographic notice about voluntary and anonymous demographic information for equity purposes. The commission reviewed the survey’s required question confirming respondents live in Leesburg, reduced the estimated completion time to five to 10 minutes, and confirmed that the brochure’s QR code will point to the public survey link.
All formal motions recorded in the meeting carried without recorded opposition. After completing the agenda items, the commission adjourned.
