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Communications department outlines awards, platforms and new tourism content; council questions earned media counts
Summary
Communications Director Roger Haney briefed council on department accomplishments, digital platforms, tourism promotion and plans for video content and resident survey tools. Council members questioned the department’s reported earned media figures for radio and asked staff for deduplicated follower counts.
Roger Haney, the city’s director of communications and marketing, presented an overview of the department’s work, recent awards and planned new programming, and described metrics for the city’s websites, apps and social channels.
Haney said the communications team handles marketing and media relations for every city department, operates a creative services unit producing video and graphics, and manages multiple web properties and a Roku channel called PDF Media. He said the department manages roughly 221 projects a year and recently won a Texas Association of Municipal…
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