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Communications department outlines awards, platforms and new tourism content; council questions earned media counts
Summary
Communications Director Roger Haney briefed council on department accomplishments, digital platforms, tourism promotion and plans for video content and resident survey tools. Council members questioned the department’s reported earned media figures for radio and asked staff for deduplicated follower counts.
Roger Haney, the city’s director of communications and marketing, presented an overview of the department’s work, recent awards and planned new programming, and described metrics for the city’s websites, apps and social channels.
Haney said the communications team handles marketing and media relations for every city department, operates a creative services unit producing video and graphics, and manages multiple web properties and a Roku channel called PDF Media. He said the department manages roughly 221 projects a year and recently won a Texas Association of Municipal Information Officers excellence award for a series called Pflugerville Insider and two Herbies creative awards for the year‑end review publication and a marketing campaign for a recruiting incentive.
The presentation highlighted tourism work and the Explore Pflugerville brand; Haney said the city received a tourism‑friendly designation from the governor’s office and that the department launched a new tourism video show and an additional local program in development. He also described FlashVote, a short survey product the city launched with about 693 residents enrolled to date for quick pulse checks.
Council members asked detailed questions about metrics Haney presented. One councilmember asked whether social follower totals were deduplicated across multiple departmental Facebook pages; Haney said staff could pull deduped numbers and that a social media specialist on staff, Angelique, could follow up. Council members pressed Haney on a reported 62 annual radio mentions figure for the city (earned media) and whether that number accurately reflects local radio coverage; Haney said the figure related to earned media mentions captured by a commercial monitoring service and that TV mentions were higher than radio.
Haney described distribution of printed materials (the year‑end review mailed to 25,926 households and a utility insert to 14,000) and subscriber growth for alerts and newsletters. He encouraged residents to download the city’s PDF Media app on Apple or Google platforms and said the department will expand video offerings for tourism and a new show called “Piafines.”
Council thanked the communications staff for the work and asked staff to return deduplicated follower metrics and clarifications on how earned media was counted.
