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Downtown traffic study recommends limited one‑way conversions; consultants caution against Market/Loudoun couplet
Summary
Jeff Giffin of Kimley‑Horn and WSP consultants presented a travel demand model and downtown traffic study that recommends several targeted one‑way conversions but advises against converting Market and Loudoun streets to a one‑way couplet.
Jeff Giffin of Kimley‑Horn and consultants from WSP presented the town’s new travel demand model and a downtown traffic study to the council. The travel demand model used a 2023 base year and forecast horizon years (2030, 2040, 2045) and incorporated regional projects and local approved development to forecast traffic demand.
Key model assumptions included transportation projects such as Evergreen Mill Road widening and the Cardinal Park Drive flyover at Route 7 and land‑use assumptions that included Virginia Village, Tuscarora Village, Crescent Park and nearby county developments. The model informed a downtown study that reviewed crash…
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