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Visit Bend budget approved; organization outlines marketing, stewardship and wildfire resiliency plans
Summary
The council approved Visit Bend's fiscal year 2025–26 business plan and budget (total $4,976,200). Visit Bend described a cautious, mostly flat budget while continuing three priorities: marketing to regain stabilized summer lodging demand (targeted, limited summer marketing), destination stewardship (Bend Cultural Tourism Fund and Bend
Council approved Visit Bend’s fiscal-year 2025–26 business plan and budget at the June 4 meeting.
Visit Bend — the city’s lodging-tax‑funded destination marketing organization — requested a $4,976,200 budget for FY 2025–26. The organization said it will keep the FY26 operating budget largely flat while prioritizing three areas: (1) targeted marketing to stabilize summer occupancy without increasing overall visitor volume beyond capacity concerns; (2) destination…
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