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Committee flags Beauty of Joseon pop-up on 557 Broadway for location on an ‘embargoed’ block; applicant told to move or consult SAPO

3638120 · June 3, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

CB2 told the producer of a Beauty of Joseon coffee-cart activation that a proposed Broadway location appears to sit on a block marked as embargoed by SAPO; the applicant was advised to contact SAPO and find another site.

Manhattan Community Board 2 members reviewed a two-location coffee-cart activation for Korean skincare brand Beauty of Joseon and raised a key permitting issue: one proposed site, a stretch of Broadway in Soho near 557 Broadway, sits on a Street Activity Permit Office (SAPO) “embargoed” block and the committee said that location would not be approved without relocation.

Francesca of Mother Sauce Creative presented the campaign: two small sidewalk…

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