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CB2 members demand removal of wheatpaste sidewalk ads tied to Lancome activation in SoHo
Summary
Manhattan Community Board 2 members pressed the Lancome event producer to remove large pink wheatpaste stickers placed across SoHo sidewalks and to coordinate with the Street Activity Permit Office and local BIDs before the activation proceeds.
Manhattan Community Board Two's Street Activities & Resiliency Committee raised objections to unauthorized sidewalk advertising tied to a Lancome Bridal House activation in SoHo, asking event producers to remove large, pink wheatpaste stickers that committee members said had been placed across several blocks.
The committee heard a presentation from Victoria (representing Gradient Experience Inc.), who said Lancome’s pop-up will run multiple consumer days with invite-only events and that event logistics — staffing, rope-and-stanchion crowd control, and curb-lane load-ins — were in place. Victoria told the committee her team would contact the client…
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