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Board: spring break and Easter visitation rose in key measures; hotels reported flexible rates
Summary
Visit South Padre Island staff reported higher occupancy in April and a positive Easter weekend compared with the prior year, with hotels reporting increased occupancy but some downward rate pressure; staff recommended earlier coordination with local businesses for next year's spring break planning.
April Romero, senior marketing communications manager for Visit South Padre Island, presented a recap of spring break 2025 and Easter 2025, telling the board that hotel and motel occupancy for the spring period reached about 76% and vacation rentals averaged about 80%.
"Occupancy for hotels and motels were at 76%. That was up 6.25% from last year and vacation rentals was 80%," Romero said, summarizing April performance and noting that indicators showed increases from markets including San…
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