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Greenhouse touts early gains for South Padre summer media campaign; photo shoot set for mid‑June
Summary
Agency Greenhouse reported a strong April launch for Visit South Padre Island's summer 2025 media plan, citing millions of impressions, hundreds of thousands of site sessions and a planned weeklong photo and video shoot the week of June 16 to refresh web and campaign creative.
Greenhouse presenter Casey, speaking to the Visit South Padre Island board during the item 5.1 presentation, said the summer campaign was designed to drive immediate bookings rather than broad branding.
Casey, a lead presenter from the Greenhouse marketing agency, told the board the April portion of the campaign produced "9,300,000 impressions, 315,000 clicks that was resulted in 316,000 sessions" and that partners such as Sojourn and Expedia contributed about "681 room nights." He said the team was tracking "partner outbound referrals" — clicks from the destination website that Greenhouse treats as leads — and recorded roughly 15,000 of those in April.
The results matter because the bureau shifted budget and tactics toward higher‑intent, trackable…
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