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Airport rolls out ABI Insights site; marketing team reports ad campaign growth and passenger data
Summary
Airport marketing staff previewed ABI Insights, a new information hub on iflyabi.com, reported digital campaign metrics and schedule forecasts — citing stable American Airlines service, roughly 50–60 monthly departures and digital ad performance through April.
Elizabeth, the airport’s marketing lead, told the board the airport has launched ABI Insights on iflyabi.com to centralize data about passenger numbers, leakage studies and air-service development information.
The marketing report said the current schedule forecast through October shows about 50–60 monthly departures and monthly seat availability averaging a bit more than 10,000, with peak months reaching about 14,000 seats. The board was told the primary aircraft serving ABI is…
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