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Franklin County approves $8,000 in hotel-tax funds for Fox 4 "Zip Trip" promotion of Ottawa
Summary
The Franklin County Board of Commissioners voted unanimously May 21 to commit $8,000 in transient guest tax (hotel bed tax) funds to subsidize local advertising for Fox 4’s Zip Trip feature after a presentation from Main Street organizers and a brief discussion about legal use and return on investment.
The Franklin County Board of Commissioners voted May 21 to use $8,000 in transient guest tax dollars to subsidize television advertising as part of Fox 4’s “Zip Trip” feature highlighting Ottawa.
Main Street representative Sarah Stauffer told commissioners she nominated Ottawa earlier this year and later learned "we have been selected as a Zip Trip," a morning-show visit intended to promote day trips to communities within about 45 minutes of the Kansas City area. Stauffer presented two sponsorship options: a larger package that would create six 30‑second commercials (36 total airings) featuring 18 businesses at a total cost just under $24,000, and a smaller package with half the ads and nine businesses. Under the proposed cost-sharing plan, city and county, Main…
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