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Council reviews Placer AI subscription amid privacy concerns and economic-development benefits
Summary
City manager and economic-development staff defended a Placer AI subscription as a low-cost data tool to attract businesses, while some council members and residents expressed concerns about location-data privacy and foreign ownership of analytics firms.
Ridgecrest city staff and council discussed the city’s subscription to Placer AI, a commercial location-analytics service used for retail and traffic intelligence, with city manager Ron Strand and economic development staff describing its value to recruitment and several council members raising privacy and national-security concerns.
Strand said the tool provides insight on visitor traffic, trade-area patterns and peer-market comparisons…
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