Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Program Registration Marketing topic
No spam. Unsubscribe anytime.
Council member and residents press Selma parks for consistent registration outreach and clearer policies
Summary
At the May 20 meeting, residents and Council member Amy West Willie urged the Parks and Recreation advisory board to adopt formal registration, promotion and communication procedures to ensure consistent outreach for programs and clearer information for residents and nonresidents.
Residents and a Town Council member urged the Town of Selma Summer Recreation Advisory Board on May 20 to adopt formal procedures to promote program registrations consistently across seasons and sports.
Amy West Willie, who identified herself as a town council member during public comment, said residents and parents who live outside Selma often ask how to find registration information and that recent signups have not always been sufficiently promoted. Multiple board members and residents recounted situations where parents learned about programs only by word of mouth or because a coach or board member was already involved.
Board members discussed a range of tools and tactics for improving outreach: a written checklist of marketing steps to use during staff transitions, consistent yard signs and banners, QR codes on onsite bulletin boards, repeated social-media posts (one board member cited a marketing rule of posting three to five times), flyer distribution through schools and clearer descriptions of fees and what the fee includes. A former staff member, identified in the discussion as Leah, previously produced flyers the board used to distribute to schools.
Staff and board members noted the town already maintains a registration desk and a nonresident fee structure. Several participants said Selma typically does not limit registrations by a hard cap but that the board could adopt hard close dates, wait-list procedures, or nonresident rates to manage demand. Board members also said they have boosted marketing each season and planned further improvements.
Speakers recommended updating the town’s online registration (RegDesk) so it lists clear program details — fees, uniform items, training offerings and offseason opportunities — to help families comparing programs across nearby towns. One parent said clearer online information would help families who “shop around” different leagues and weigh cost and included items.
The board agreed to follow up on marketing and communication processes, including providing staff with fillable documents and checklists and coordinating with council and staff on promotional steps for upcoming seasons.
