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Lakeway council considers faster approvals for hotel-occupancy advertising matches, asks staff for metrics and reporting
Summary
Council discussed an administrative approval process for hotel-occupancy-tax (HOT) advertising matches—proposed staff approval up to $25,000 with a $250,000 program cap—and asked staff to compile a three-year report on prior advertising grants and results.
Lakeway City Council on Monday discussed a proposal to streamline administration of matching grants from the city’s hotel-occupancy tax (HOT) fund for local lodging providers’ advertising. The proposal would let staff approve requests up to $25,000 (1-to-1 match required), with a council-set annual cap (staff discussed $250,000 as an upper limit).
Council asked for better metrics and post-event reporting before loosening approval authority. After extensive discussion about measuring return on investment, council directed staff to prepare a report for the July meeting detailing prior advertising requests over the past three years and the follow-up results those recipients provided.
Background and…
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