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Council renews and widens rules for large-format "supergraphics" signs ahead of 2026 events; sponsorship program to be explored
Summary
The council approved amendments to the city sign code to permanently allow large-format supergraphics in downtown and North San Jose sign zones, lengthened display windows for event signage and authorized staff to pursue a sponsorship program on city property.
San Jose’s City Council on May 20 approved amendments to the municipal sign code to allow large-format “supergraphics” on qualifying non‑residential buildings within the downtown sign zone and the North San Jose sign area, removing a prior sunset and adjusting permit rules for display duration and mounting.
Why it matters: Supergraphics — large signs mounted flush to building façades or, in a limited case, to roofs — are a tool to promote events and city businesses ahead of major regional attractions in 2026. Staff proposed removing a sunset that had lapsed,…
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