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Moab board approves agency media plan and authorizes immediate spend subject to subcommittee review
Summary
The Moab Tourism Advisory Board voted June 10 to approve a media plan developed with agency Madden and allow the Moab Office of Tourism to begin media spending, with the executive subcommittee to review final details.
The Moab Tourism Advisory Board voted on June 10 to approve a marketing and media plan developed with agency Madden and authorized the Moab Office of Tourism to begin media spend, subject to further review by the board’s executive subcommittee.
Board Chair Laurie McFarland opened the discussion and staff introduced Madden’s creative and media strategy. Madden representatives described a four-part campaign focused on changing brand perception, extending length of stay, diversifying…
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