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Council members, residents urge Visit Jacksonville to better include Northside sites and Black-owned businesses in printed tourism materials

3660493 · May 27, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Council members and community advocates pressed Visit Jacksonville to add Durkeeville, Edward Waters University, JP Small Park and Northside businesses to next year’s brochure and printed materials, arguing app-first promotion and an annual magazine miss neighborhood audiences and visitors who rely on paper guides.

Councilmember Rockland Johnson (District 14) and Councilmember Jimmy Paluso (District 7), together with Visit Jacksonville staff and community speakers, discussed ways to expand the city’s tourism materials to better highlight Northside historic sites, Black-owned businesses and neighborhood attractions during a meeting with Visit Jacksonville representatives.

The discussion focused on Visit Jacksonville’s yearly printed magazine and companion digital app. “One of the things I’m really big on is the fact that Black history is Jacksonville history,” Councilmember Rockland Johnson said, urging that cultural narratives be integrated across the city’s visitor guide rather than confined to a single listing.

Why it matters: Speakers said printed materials and on-the-ground outreach reach residents and visitors who do not use apps, and they urged Visit Jacksonville to use the current budget- and plan-making window to add Northside assets to the brochure and seasonal materials.

Visit Jacksonville’s Michael…

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