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Pico Rivera council approves development agreement for digital billboard at 3900 Bay Bar Road
Summary
The City Council approved a development agreement for a digital billboard at 3900 Bay Bar Road that includes an upfront payment and annual revenue to the city and a limited allocation for public-service messaging and possible city branding on the structure.
The Pico Rivera City Council on May 20 approved a development agreement to allow construction of a digital billboard at 3900 Bay Bar Road, with an upfront payment to the city and annual revenue sharing.
Council approval came after staff described revenue terms and answered council questions about city messaging and possible branding on the billboard frame. The agreement, as described at the meeting, provides an upfront payment to the city and guaranteed annual revenue for the first 10 years, with a higher annual amount if the agreement is extended.
City Manager Steve Carmona told the council that roughly 5% of display time on the digital board would be allocated for city public-service announcements, safety messages and…
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