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Waynesville development services launches 'Waynesville Dev Serves' Instagram for outreach

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Summary

The town's development services staff launched an Instagram account, Waynesville Dev Serves, to provide educational videos about stormwater, land development permits and town services; initial posts have exceeded 600 views and the account will be used for public outreach and capacity building.

Town of Waynesville development services staff introduced a new Instagram account, Waynesville Dev Serves, intended for public outreach, education about stormwater permits and land development permits, and light community-oriented videos.

Why it matters: The account is an effort to make planning and permitting processes more accessible to residents and businesses. Staff said the account will feature short informational videos and collaborations with local partners and is intended to increase community understanding of local government functions.

Development services staff described two initial videos. One, produced for Sober Not to Drive (sic) week, featured a collaboration with the Asheville Tourists baseball team and its mascot and included the mayor in a brief cameo. Another video explains the land development permit process: when a building or site work requires a permit, what the permit looks for and common restrictions.

Staff reported both videos have more than 600 views on Instagram and said they plan to continue the account with more educational content and occasional community collaborations. The staff invited councilmembers to participate in future videos.

Board response was positive; the mayor and council praised the effort and excused the staff representatives from the remainder of the meeting after the presentation.