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South Padre Island CVB approves $7,000 in marketing for SPI Wahoo Classic, requires social-media analytics
Summary
The South Padre Island Convention & Visitors Bureau approved $4,000 in marketing plus $3,000 restricted to social-media advertising for the SPI Wahoo Classic, after organizers requested $10,000 and staff recommended $8,000.
The South Padre Island Convention & Visitors Bureau Advisory Board approved $4,000 in general marketing and $3,000 restricted to social-media promotion for the eighth annual SPI Wahoo Classic, a September offshore fishing tournament.
Organizers Dave and Diane sought $10,000 in marketing support and told the board the tournament averages about 45 boats and has drawn 119 unique boats since it began in 2016. “We average around 45 boats every year, give or take,” an organizer said, and emphasized the event’s local business impact as…
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