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RSCVA presents 2024 visitor profile and resident sentiment: visitors wealthier, residents generally positive about tourism
Summary
The Reno-Sparks Convention and Visitors Authority presented survey results showing 2024 visitors were slightly older and wealthier, mostly from California, average daily per-person spending of $273, and residents expressing generally positive sentiment toward tourism though 37% say the county may be too dependent on tourism.
Mike Larregueta and consultant Alex Mullen presented the Reno-Sparks Convention and Visitors Authority (RSCVA) 2024 visitor-profile and resident-sentiment results to Sparks City Council on June 9.
Mullen, of Future Partners, said the visitor survey (600 respondents, July–December 2024) showed visitors are predominantly from California—San Francisco and Sacramento markets leading—and other feeder states include Nevada, Texas, Oregon, Utah, Idaho and Washington. He cited an average visitor age of…
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