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Communications office wins state awards; district highlights social media and photo outreach
Summary
Communications Director David Nancarrow reported District 49’s communications team won multiple Colorado School Public Relations Association awards, produced popular graduation photo albums and increased social media engagement; the board asked staff to broaden distribution of photo links.
Director of Communications David Nancarrow presented the department’s spring performance metrics and several accomplishments at the June 12 meeting.
Highlights:
- Awards: The communications team reported multiple COSPRA recognitions, including top awards for video and the Discovery 90 magazine receiving a Golden Achievement Award for community outreach and public engagement.
- Graduation coverage: The office produced 10 graduation photo albums on Flickr and reported more than 17,000 views on those albums at the time of the presentation. Directors asked that the Flickr links be shared more widely with families and the public.
- Digital metrics: The office flagged a substantial increase in Instagram interactions (reported as a 655% uplift in the Meta reporting) and an all‑time high of 956 podcast downloads for the period under review.
- Accessibility and planning: The communications team said it is continuing a phased rollout of digital accessibility work and preparing for the 2025–26 communications plan, including staff training and attendance at school public relations conferences.
Board response and next steps
Directors praised the communications team for timely weather and emergency messaging as well as for the graduation coverage. The board asked staff to widen distribution of the Flickr graduation albums and to continue building on accessibility efforts. Nancarrow said the team will share links and continue summer planning for recurring projects.
