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City Council OKs variance for large digital sign on Loop 1604 after split debate
Summary
San Antonio City Council approved an appeal allowing a 238-square-foot digital sign on Loop 1604, reversing staff and Board of Adjustment denials. Supporters said the change helps a small business amid construction; opponents said the size and digital format conflict with gateway corridor protections.
San Antonio — The San Antonio City Council voted to approve an appeal that allows a 238-square-foot digital sign at 5431 West Loop 1604, reversing earlier denials by city staff and the Board of Adjustment.
Council members debated the request during the May 29 meeting, where supporters said the digital sign is needed for visibility because highway construction and an overpass have blocked the business’s existing signage. Opponents said the request exceeds the city’s code limits for digital signage in the Hill Country Gateway Corridor and would set an undesirable precedent.
The sign applicant sought a variance from city code section 28-5 that would permit…
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