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Amador supervisors approve Tourism Marketing District with small-rental carve-out after lengthy hearing
Summary
The Amador County Board of Supervisors voted 4-1 to establish a Tourism Marketing District to fund countywide marketing; the final plan includes an exemption process for very small, owner-occupied short-term rentals and accessory units without full kitchens.
The Amador County Board of Supervisors on Tuesday adopted a resolution creating an Amador County Tourism Marketing District (TMD), a visitor-funded assessment intended to finance countywide tourism marketing and promotion, by a 4-1 vote.
Proponents said the district will provide a stable, dedicated funding stream for coordinated marketing to increase overnight stays and smooth seasonal demand. Opponents argued the assessment resembles a tax, raised legal and zoning concerns for properties in residential zones, and warned of potential local impacts if tourism increased.
The district will operate as an assessment paid by visitors at the time of booking and remitted through lodging operators; consultants will contract with HDL to administer collections and to manage marketing programs, proponents said. Presenters from the Amador Council of Tourism…
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