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Decatur council approves incentive package to attract Rock the South festival, 4-1
Summary
The Decatur City Council voted 4-1 to authorize the mayor to negotiate an agreement to bring Rock the South to a Decatur site, endorsing a proposed $5 million, five-year incentive package and asking for contract protections, benchmarks and public-safety planning before a final contract.
The Decatur City Council on Monday approved a resolution authorizing the mayor to negotiate an agreement to bring the Rock the South music festival to a site in northwest Decatur, endorsing a proposed incentive package that city staff described as $5 million over five years. The council approved the measure 4-1.
City staff told the council the proposed package totals $5 million over five years ($1 million per year), and that the Decatur Hospitality Board had already pledged up to $1 million from room-occupancy funds toward the effort. The resolution authorized the mayor to develop, negotiate and return a formal agreement to the council for final approval.
Supporters said the festival—whose organizers have held related events in Cullman, Anderson (S.C.), Gonzales (La.) and Ocala—has a documented regional economic impact…
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