Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Santa Clara committee lays out 2026 events plan linking Super Bowl and FIFA to local watch parties, festivals
Summary
City staff presented a prioritized list of community events and activations to promote Santa Clara during the 2026 Super Bowl and FIFA World Cup, emphasizing watch parties, night markets, stadium activations and a revived STEM Bowl; steering committees, sponsorship outreach and licensing needs were highlighted.
Santa Clara staff presented a prioritized plan for 2026 economic development and community engagement events focused on using the Super Bowl and FIFA World Cup to drive local participation and tourism.
The committee reviewed branding already adopted by the City — the slogan “where the mission meets the moment” — and a list of prioritized event buckets that include watch parties and sports experiences, live music and performances, night markets and festivals, a stadium event program at Levi's Stadium, and a revival of the STEM Bowl. Staff also outlined place-making activations such as corridor art, a business lighting campaign, an aerial slogan/landfill display and a rotating FIFA “clock.”
The plan matters because the city expects the 2026 sports calendar to draw regional and international visitors and wants events that benefit residents and local businesses. Staff said public-facing activations should run primarily between the Super Bowl and the FIFA tournament, with smaller activations now through July and possible carryover later in the year.
Staff reported that earlier outreach and activations drew community interest: the…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
