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City staff continue USL soccer talks and plan tourism strategic review; community forum drew about 50 residents
Summary
The city said it executed an exclusive right-to-negotiate with a United Soccer League investor group in April and has begun community outreach; staff also plan a tourism strategy review and are reassessing longstanding tourism contracts.
Scott Nadair and Economic Development staff updated the subcommittee on an exclusive right-to-negotiate agreement executed in April with a United Soccer League (USL) investor group and described related community outreach.
Staff said the ERN allows the private group to conduct due diligence and site planning and that city staff have hosted a coaches-and-clubs meeting and a public forum (held at the Epicenter) to collect community input on sports, entertainment and stadium-related ideas. Staff reported roughly 50 residents attended the USL community forum and described the outreach as part of a regional conversation; staff said they are also coordinating with county and neighboring jurisdictions about potential regional benefits.
Separately, staff said they are updating the city's approach to tourism: the 14-year-old contract with the Santa Rosa Metro Chamber for tourism services is under review and staff plan a tourism strategic plan to define objectives and align contracts and SRTBIA (Special Revenue/Benefit Improvement Assessment) spending to that strategy.
Ending: Staff said outreach and analysis are ongoing; no deal or project approval was reported at this meeting. Staff will continue regional coordination and return with further updates.
