Santa Rosa staff recommend cautious pilot for Fourth Street pedestrianization after mixed business feedback

Jun 10, 2025

City staff reported strong public interest in pedestrian-friendly downtown spaces but significant concern from downtown merchants about parking, deliveries and business mix; staff recommended a small pilot and further traffic, parking and infrastructure analyses before any closure of Fourth Street.

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City of Santa Rosa economic development staff on June (date not specified) presented results of a public survey and business outreach on downtown activation and pedestrianization, saying residents favored more walkable, plaza-style public space while many downtown merchants raised practical concerns about lost parking, deliveries and customer access.

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