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Santa Rosa staff recommend cautious pilot for Fourth Street pedestrianization after mixed business feedback
Summary
City staff reported strong public interest in pedestrian-friendly downtown spaces but significant concern from downtown merchants about parking, deliveries and business mix; staff recommended a small pilot and further traffic, parking and infrastructure analyses before any closure of Fourth Street.
City of Santa Rosa economic development staff on June (date not specified) presented results of a public survey and business outreach on downtown activation and pedestrianization, saying residents favored more walkable, plaza-style public space while many downtown merchants raised practical concerns about lost parking, deliveries and customer access.
Program analyst Rachel Beer presented the findings from a community survey of 1,333 respondents and a 32-business outreach effort, saying residents “would increase their downtown visits if streets became more pedestrian friendly,” while downtown businesses consistently cited parking loss, delivery logistics and the need for programming and infrastructure as primary obstacles.
The Santa Rosa…
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