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Cedar Park named Tourism‑ and Music‑Friendly; tourism office reports growth in overnight stays and outreach

3457738 · May 22, 2025
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Summary

The City of Cedar Park received a Music Friendly Texas community certification and a proclamation recognizing the city as tourism‑friendly; staff reported year‑to‑date growth in website sessions, social following and overnight stays from key markets.

The City Council recognized Cedar Park as a tourism‑friendly community and accepted a certificate from the Texas Music Office designating Cedar Park a Music Friendly Texas community.

Jeanne Muscaro, community relations and outreach specialist with the Texas Music Office, told the council the office’s 2024 economic impact report attributes nearly 86,000 Texas jobs to music business and education and cited state earnings and economic activity figures. Muscaro congratulated Cedar Park for becoming “officially the 81st music friendly Texas community” and said the designation recognizes local support for musical businesses and venues.

April Walker Davis, the city’s tourism marketing manager, presented an update on tourism activity through April 30, 2025. Davis said the VisitCedarParkTexas website had about 81,000 sessions year‑to‑date and that the city’s tourism Instagram account had grown from roughly 3,200 to over 11,000 followers in a year. Year‑to‑date hotel stays in the city were based on a sample size of about 18,000 stays, Davis said, with top origin markets including Houston, Dallas and San Antonio; she said many overnight visitors were coming from close‑in Texas markets such as Austin, Round Rock and San Marcos.

Davis described marketing activity ranging from venue spotlights and radio ads to two billboards on I‑35 and a Texas Monthly feature; she said the tourism team operates like a destination marketing organization, focusing on awareness, visitor conversion and partnerships with local hoteliers.

The council also recognized Fire Chief James Malliner on his appointment by Governor Greg Abbott to the Texas Commission on Fire Protection. Chief Malliner thanked the council and said the appointment would allow him to contribute to statewide fire service standards while continuing to represent Cedar Park locally.

No formal council action was required for the proclamations and updates.