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Commission authorizes budgeting for consultant to provide new logo options and revisions
Summary
The commission agreed to budget for additional consultant work estimated at $9,000 to produce new logo options and two rounds of refinements; a full presentation to the commission will follow.
The City of Parkland will budget for consultant work to produce new logo options and refinements after the commission agreed to proceed with a follow-up to the branding initiative.
At the May 21 workshop, Todd DeAngelis, director of communications, said the consultant would contact commissioners one-on-one, provide multiple logo options consistent with prior public input, allow two rounds of revisions and present the options in a public meeting. He quoted a fee of $9,000 for that work and said an in-person presentation would add pass-through expenses plus $500. If commissioners need additional rounds of revisions beyond the two included, the consultant would charge $850 per round.
Why it matters: Branding and a final logo affect how the city presents itself to residents and partners; commissioners said they value continuity with prior public input and the same firm because it did prior work.
Commissioners expressed support for virtual one-on-ones with commissioners and an in-person full-commission presentation. Todd said the original project cost was higher; commissioners agreed to budget for the consultant’s $9,000 fee and move forward with the refinement process.
Ending: Staff will proceed to arrange consultant one-on-ones and schedule a future public presentation once options and revisions are ready.
