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Visit High Point projects bigger occupancy-tax receipts, plans Winterfest light show and owns event assets
Summary
Melody Burnett, president and CEO of Visit High Point, told the City Council that occupancy-tax revenue is trending about 9% above last year and outlined a Winterfest light-show, a blended websites strategy and continued investments in tourism promotion for FY2025-26.
Melody Burnett, president and CEO of Visit High Point, presented the organization's FY2025-26 budget to the High Point City Council and described revenue trends, staffing and planned programs for the coming year.
Burnett said Visit High Point's most recent board meeting showed occupancy-tax receipts performing about 9% above the prior year and that the organization amended its FY2024-25 budget to reflect stronger revenue flows. "Occupancy tax is flowing and flowing nicely," Burnett said, adding that the organization's current FY projection is about $2,589,000 in total revenue lines shown on her slide.
Burnett said Visit High Point will remain at eight full-time staff for the coming year and will add interns and part-time visitor-center help. She described modest increases in…
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