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Carbondale arts, chamber and tourism present data-driven strategy to boost local businesses and overnight stays
Summary
Carbondale Arts, the Chamber & Tourism office and local partners briefed trustees on visitor data, destination stewardship and creative-economy programs aimed at increasing overnight stays and supporting small business; presenters urged coordinated place-based investments to keep economic returns local.
Representatives from Carbondale Arts, the Carbondale Chamber & Tourism and partner organizations briefed the Board of Trustees on destination management, visitor patterns and creative-economy initiatives intended to support local businesses and widen economic opportunities for residents.
Jamie Abbott, executive director of Carbondale Arts, and Andrea Stewart, president and CEO of the Carbondale Chamber & Tourism, presented data showing large seasonal spikes of out-of-market visitors and argued that increasing overnight stays and spreading visitation beyond First Fridays would generate higher per-visitor spending. Abbott said the Creative District and Carbondale Arts’ events leverage a small town contribution into larger public and private investment; Carbondale Arts reported approximately a 3:1 conservative return on the town’s annual…
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