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Santa Rosa staff proposes city-manager advisory committee and hires revenue consultant RFP to inform potential tax measures
Summary
City finance staff outlined a plan for a city-manager–directed budget deficit advisory committee and said the city issued an RFP for a revenue consultant to support potential revenue measures and polling; officials emphasized transparency, community engagement and the political risks of asking voters for new revenue.
Santa Rosa finance staff on Tuesday outlined plans to create a city-manager–directed budget deficit advisory committee and said the city has issued a request for proposals to hire a revenue consultant to advise on potential measures, polling and outreach.
In a presentation to the subcommittee, Alan Alders, chief financial officer for Santa Rosa City, described a working group “to correct [the] city’s general fund structural deficit and create long term fiscal sustainability,” and said the group would be formed by the city manager and likely limited to about 10 members with representation from labor, the community and finance staff.
Alders said the group would examine both expenditures — including labor costs, pension obligations, FTE growth and departmental program changes — and revenues. “The biggest source of general fund revenue is sales…
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