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Consultant pitches resident survey dashboard; council asks staff to follow up on scope and cost
Summary
Ron Gailey of OnPoint Surveys presented survey dashboards and methods used in other Utah cities and offered a phased pricing structure; council members expressed interest in a parks/master plan survey and asked staff to return with scope and communications plan.
The council heard a presentation from OnPoint Surveys, a municipal survey firm represented by Ron Gailey, who walked council members through examples of citizen‑engagement dashboards and described a process the firm uses to design surveys for parks, city services and master‑plan input.
Gailey described prior work in Tremonton, Farmington and Burley and showed dashboard pages that aggregate ratings, negative responses, priorities, and open comments, with filters for age groups, neighborhoods and response channel. He told the council the firm typically fields surveys for four weeks, recommends a 10–13 minute survey length, programs and tests the survey, and distributes it using the city’s communications channels (utility billing email lists, website links, QR codes, social media and flyers). He also described optional mailings to reach renters and the ability to track response source (email, social, website) and device type.
OnPoint provided ballpark pricing: a single study fee near $19,096, a reduced multi‑study fee near $14,096, and an example three‑study discounted package around $9,009.60 per year. Gailey said some pricing could be reduced for small towns and that the firm typically performs comment categorization and can return a dashboard for public posting.
Council members asked about sample sizes and said Hyde Park — with about 5,000–6,000 residents — could expect 500–700 usable responses based on comparisons to similar cities and that multi‑year arrangements could reduce per‑study cost. Council members were interested in using a parks‑and‑trails deep dive to support the city’s master‑planning and budgeting work and asked staff to bring scope, communication plans, and a recommended distribution method to a subsequent meeting.
Councilors said dashboards and filters that allow the city to view priorities by age cohort and neighborhood would be useful in prioritizing park improvements and in making budgeting decisions.
