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Sedona DMO reports growing B2B outreach, fam tours and plans for IPW
Summary
Staff described expanded business‑to‑business outreach: new landing pages for travel trade and media, hotel/dining grids, 31 familiarization tours year‑to‑date and attendance at IPW to pursue new group and international bookings.
The DMO updated the Tourism Advisory Board on business‑to‑business (B2B) tourism development including travel‑trade landing pages, media resources, hotel and dining grids and outreach to tour operators and meeting planners.
Staff said 31 familiarization (FAM) tours for about 65 travel‑media and travel‑trade professionals have occurred year to date, producing new packages and press placements. Staff noted recent wins, including a U.K. wholesaler (Rendezvous Trips) that added two nights in Sedona to a 15‑day itinerary for the U.K. market.
The DMO said it published media request and group‑tour pages and a hotel grid this spring to make logistical information easily available to agents and journalists. Staff also reported becoming a Helms Briscoe destination partner to access RFPs and that it hosted a sales luncheon for Helms Briscoe associates in May with participation from four hotels.
Staff said it will attend IPW in Chicago in mid‑June in partnership with the Arizona Office of Tourism, using co‑funded support from the rural co‑op program to re‑engage trade partners and pursue new international and group business. No formal board action on B2B items was taken at the meeting.
