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Sedona DMO rolls out $163,000 summer ad campaign with three new videos
Summary
Sedona's destination marketing organization launched a $163,000-plus summer advertising campaign centered on three creative videos for connected TV and social media, and discussed targeting, personas and next-year production timing.
The Scenic Sedona destination marketing organization presented results and creative for a summer advertising campaign launched May 15 that uses roughly $163,000 in paid media.
Staff said the campaign includes three videos — an “adventure” spot, a family spot and a sustainability spot — running on connected TV and social platforms, and that creative decisions reflected audience personas and seasonal accuracy.
The DMO said the campaign is targeted using marketing personas tied to ZIP-code level income…
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