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Giant Jones Brewing approved to serve at Fête de Marquette with municipal limits: marked boundary, no hard liquor, set hours
Summary
The committee approved a full-service retail municipal recommendation for Giant Jones Brewing to operate at the Fête de Marquette block on specified July dates, with conditions requiring clearly marked boundaries, signage not to carry beverages beyond the premises, and no intoxicating liquor sales during the festival hours listed.
The Alcohol License Review Committee approved a municipal recommendation on May 20 for Giant Jones Brewing to sell alcohol at its tasting room on the 200 block of South Brearly Street during Fête de Marquette, subject to municipal conditions limiting scope and hours.
Applicant Erica Jones told the committee Giant Jones sponsors the small stage on the 200 block and wanted to participate in the festival by serving from its tasting room, allowing patrons to take festival activities in the street. City parks, police and attorney staff raised concerns about cross-premises consumption and mixing of cups between vendors and businesses during the festival.
Why it matters: the committee’s conditions aim to keep festival drinking within a clearly delineated licensed area and avoid overlap with other vendor permits, reducing enforcement confusion and public-safety risk during a large street festival.
Conditions read into the record and accepted by the applicant: 1) The licensee shall properly mark the boundaries of the premises on the 200 block of South Brearley Street and post signage instructing patrons not to carry beverages beyond the premises; 2) No intoxicating liquor sales (i.e., distilled spirits) during the festival on the specified dates; and 3) Sales limited to the festival dates and hours listed on the application (July 11, 4 p.m.–10 p.m.; July 12, noon–10 p.m.; July 13, noon–8 p.m.).
The committee’s motion to impose the listed municipal restrictions was moved by Alder Glenn and seconded by Miss Carter; the motion passed with no objections. The municipal approval will be forwarded to the Wisconsin Department of Revenue (state licensing authority) with the specified municipal conditions.
Ending: The applicant agreed to mark the premises, restrict sales to beer and wine for the event and operate only during the listed hours; the committee said it will forward the municipal recommendation and the proposed conditions to the council and state as required.
