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Alumni group and community speakers urge pause, due diligence on Nike branding deal

AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

After trustees moved ahead with a branding/partnership framework, representatives of the Beverly Hills Athletic Alumni Association and community commenters urged the board to pause and do more analysis of cost, stakeholder impact and existing vendor discounts.

Several public speakers urged the Beverly Hills Unified School District Board of Education May 27 to pause and conduct further due diligence on a recently disclosed branding and supply arrangement that would give the district access to Nike benefits through the vendor BSN.

Robbie Curtis, a long‑time community member, said the item was “steamrolled” onto the agenda at the May 13 meeting and criticized the process. He said the measure shifted from a sponsorship to a…

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