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Marketing firm Q7 outlines brand and website proposal to Richmond Community Schools
Summary
Q7 Associates presented a strategic marketing proposal to Richmond Community Schools trustees, recommending psychographic research, customer journey mapping and a new communications roadmap; district staff and trustees discussed goals, budget scope and a possible corporate website overhaul.
Q7 Associates presented a strategic marketing proposal to the Richmond Community Schools board on May 28, outlining an approach intended to raise the district's brand profile, strengthen outreach and support enrollment and retention goals.
"What sets us apart ... is that we use neuroscience and psychology to give us insight into user habits and culture," Tiffany Garretano, principal partner at Q7 Associates, told trustees, describing the firm's use of psychographics and consumer-journey mapping to develop messaging and multi‑channel campaigns. Scott Allentucker, a second principal partner, joined the presentation.
Q7 said its work begins with an appreciative‑inquiry process…
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