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Visit Dallas marketing ask put on hold pending cross‑department plan; city staff to return with ROI metrics
Summary
Rosa Fleming, director of Convention and Event Services, said a hold amount for Visit Dallas marketing was removed from the packet so staff can return with a coordinated plan and measurable return-on-investment metrics; council asked for transparency and coordination across city economic development, Visit Dallas and other marketing efforts.
Rosa Fleming, director of Convention and Event Services, told the committee she removed a previously included dollar amount from the Visit Dallas renewal materials and will return with a proposed budget tied to a public marketing plan and return-on-investment metrics.
Fleming said the earlier figure reflected the…
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