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ArchCare at Ferncliff seeks variances for multiple interior directional signs; application accepted and referred
Summary
Representatives for ArchCare at Ferncliff asked the ZBA to accept an application seeking variances for 11 interior/directional signs and one canopy logo. Board accepted the application, referred it to the Planning Board and Dutchess County for review, and scheduled a site visit and public hearing.
Paul Bichard of Timely Signs represented ArchCare at Ferncliff and told the ZBA on July 16 that the applicant replaced several internal directional signs and canopy lettering during a rebrand. Bichard said most of the signs are functional — directional and "no parking" signs — but together they count toward allowed signage in a residential zone where a permitted commercial use is limited to one sign of up to 8 square feet.
Bichard said previous wood signs were replaced with aluminum versions of essentially the same size; in some places additional signs were discovered after the initial review, bringing the total to 11 signs plus canopy lettering. He said the client will pay required variance fees and wants to be compliant moving forward.
Board members asked for a site plan and photos; the applicant said completion photos and Google map screenshots can be supplied for the record. ZBA voted to accept the application, mark the action as a Type II (SEQR) action and refer the matter to the town planning board and Dutchess County planning because the site is within 500 feet of a county road. The board scheduled a site visit and a public hearing (mentioned for Aug. 20) and asked the applicant to provide photos and a verified sign count.
What’s next: ArchCare will supply photos and a marked site plan; the board will do a site visit and the Planning Board will review the signage during its August calendar.
