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Spokane Valley unveils 'Bella the Intern' and 'Valley Venture Fam' campaigns; staff press hotels for conversion data
Summary
Marketing consultants and city staff presented two new social campaigns aimed at driving overnight stays — a micro‑campaign starring an intern called 'Bella' and a longer‑form 'Valley Venture Fam' series — and commissioners urged clearer hotel reporting on how many bookings originate from Discover Spokane Valley channels.
Marketing staff and a consultant from 116 and West presented two new destination marketing campaigns to commissioners: a short‑form social series led by an on‑staff intern called "Bella the intern" and a longer‑form influencer family series named "Valley Venture Fam." Staff said the campaigns aim to use authentic, influencer‑style content to increase engagement and, ultimately, hotel overnight stays.
The marketing presenter said social media is the primary discovery channel for the target audience and that approximately 80% of website users access content from mobile devices. The "Bella" campaign will feature short, authentic Instagram Stories and feed posts showing local parks, trails, breweries, restaurants and events; marketing staff said Bella is already collecting assets and posts are planned for late July or early August. The…
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