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Santa Clara committee, community stakeholders workshop to shape 2026 event theme and priorities
Summary
City staff, members of the Development and Marketing Committee and community stakeholders met in a public workshop to begin shaping Santa Clara 2026 economic development and community engagement plans, narrow a citywide theme for the year of major events, and set priorities for city-led and partner events.
City staff, members of the Development and Marketing Committee and community stakeholders met in a public workshop to begin shaping Santa Clara2026 economic development and community engagement plans, narrow a citywide theme for the year of major events, and set priorities for city-led and partner events.
The session presented results from a community value survey and a spatial mapping exercise, asked participants to help choose a short list of core value statements and slogan options for 2026, and outlined an event-categorization framework and a call for proposals for sponsored events. Staff said the work is intended to align local events and partner activities with the city2026 visibility around major incoming events.
Staff briefed attendees on two key pieces of background input: a word cloud summarizing community values and a mapping exercise that showed most proposed activity clustered…
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