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Visit Lake County reports growth in web traffic and bookings in 2024; tourism spending estimated at $200M
Summary
Visit Lake County presented its 2024 fiscal-year annual report showing increases in website traffic, social engagement and book-direct referrals; county tourism-related spending was estimated at about $200 million with food services and lodging as top sectors, and the TID and TOT remain the largest revenue sources for the district.
Visit Lake County presented its 2024 fiscal-year annual report to the Board on July 15, reporting year-over-year growth in web traffic, social-media followers and paid-search performance, and reiterating tourism’s local economic footprint.
The district said fiscal‑year 2024 page views reached about 449,000 with 286,000 users and 327,000 sessions (a 24% year-over‑year session increase). Visit Lake County reported 68,000 searches through its BookDirect plugin in 2024 that produced roughly 9,860 clicks to individual lodging properties’ websites, a performance metric staff said was useful even when the county…
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